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'Ethical ISA' press and fulfilment campaign
This press campaign ran in national broadsheets, targeting potential ISA investors. It was fulfilled with an information pack, containing the brochure also featured here.
The challenge for all financial copywriting is to ensure the copy continues to read smoothly and persuasively throughout the extensive compliance approval process, as this frequently demands many complete re-writes.
(Press ad copy)
Invest from just £50 a month
no harm done
anything that harms them is not an option
We all want the world to be a better place. And investing in our UK Ethical ISA is an ideal way to help make this happen. Because your money will only be used to support those companies that make a positive contribution to the world. And not those which exploit people and the environment.
So you can enjoy healthy tax free growth for your money. No compromise.
There's something else reassuring, too. Our UK Ethical Fund has been awarded an 'A' specialist rating from Standard and Poor's Fund Services. This recognises our strong investment expertise and consistent above-average returns. Right now is an ideal time to invest. And not just because you could still use this year's £7,000 ISA allowance before April. In the present conditions, your money can buy more shares, so you can benefit even more when the markets rise again.
Do the right thing. Contact us today for an information pack.
(Brochure copy sample)
The natural option
Invest your money the right way - you know you have the power to make a difference.
Open a UK Ethical ISA and you can rely on us to invest your money in the way you want. You'll support companies that share your concerns and values. And actively avoid those that exploit people, animals or the environment for their own gain. So you'll enjoy real potential for healthy growth.
Our UK Ethical Fund was launched on 16 February 1998 and focuses on UK equities. To give the best capital growth, it's actively managed, takes a medium level of risk and any income is automatically re-invested.
The result is an 'A' specialist rating from independent credit rating agency Standard and Poor's Fund Services. This recognises investment expertise and consistent above-average returns. In fact, at this time of economic uncertainty our fund has grown steadily from launch, and has been one of the best funds in its sector.
Please bear in mind, however, that past performance is not necessarily a guide to the future.
Invest in the UK Ethical Fund - and everyone can benefit.
No compromise.
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