Liz Holt Copywriter
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Experience

bullet Judge at DMA Young Spark Awards 2006.
Judge at John Caples Awards New York 2004, 2002.
Judge at Royal Mail/DMA Awards London 2000, 1999.
bullet Many awards for effective creativity.
bullet Freelance copywriter since December 2002. Previously 11 years' agency experience including MADDB (Joint Creative Director), Oneagency (Head of Copy), WWAV Rapp Collins Scotland and McCann Erickson Manchester.

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Broad copywriting experience across all media.  Working freelance, around 50% of my work involves writing for print; the rest is digital. Recent websites include:

Ahlstrom
B2B copy - global fibre manufacturer.

Napier University
Targets UG and PG students, prospects and their parents.

Applecross Homes - Woodhall Mill
Targets prospect homebuyers. I also wrote the promotional brochures for the development.

Blue Sky Photography
Targets engaged couples.

Edinburgh Inspiring Capital – Study section
Targets staff within relocating companies.

The Imagination Workshop
Targets both the corporate team-building market and the consumer market.

Loretto Training
Targets the corporate market and individual professionals.

Please note that, due to clients' content management systems, the copy may have changed in parts.

bullet Sector experience:
 

breakfast cereal
bedrooms
carpets

charities
conference management
e-commerce
education
fashion
finance
fine china
floor wipes
football
home builders
hospitality

  liqueurs
motoring
paper
energy companies
restaurants
spring water
telecoms
travel
tourism
wallcoverings
waterproofs
web design
windows
whisky
bullet Client experience:
 

AA Financial Services
Adam and Company
Ahlstrom
Apex Hotels
Applecross Homes
Ardbeg Distillery (Glenmorangie PLC)
Argyll, The Isles, Loch Lomond, Stirling and The Trossachs Tourist Board
Atlantic Telecom
AT Mays
Bank of Scotland
Barbour
Barrs
British Gas North Western
Cala Homes
Canvas Holidays
Capability Scotland
Capita Training
Cheshire Wholefoods
Clydesdale Bank
Concept Group
Craigendarroch Hotel
Curtis Fine Papers
Digital Design Scotland
Dobbies Garden World
Dollar Academy
e-Box email marketing
First Direct
Girobank
Grattan
Highland Spring Water
Hydro-Electric
Inigo Media
Integrity International Events
Kleenex

 

Le Grand Marnier
Limelight Fitted Bedrooms
Linn Volvo
Loretto Training
Marks and Spencer Financial Services
Martin Currie Investments
Midori Liqueur
Miller Homes
Milliken Carpets
Muir Homes
Nairn Wallcoverings
New Balance
Next Directory
Northern Ireland Tourist Board
Open + Direct
Proctor & Gamble
Queen Margaret University College
Robinson's Brewery
Rough Sleepers Unit
Royal Worcester Fine Bone China
Run Deep e-business solutions
Scottish Gas
Shelter Scotland
Scottish Friendly Assurance
Scottish SPCA
Scottish Widows
Scottish Widows Investment Partnership
Smirnoff
Spode Fine Bone China
Standard Life
Tennent Caledonian Breweries
Tesco Personal Finance
The Edinburgh Residence
The Royal Bank of Scotland
Ulster Bank
Velux roof windows


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