Curtis Fine Papers - Conservation
This award-winning campaign for a recycled paper brand 'Conservation' used an existing theme within a fresh creative concept. Running just after the launch of the new VW Beetle, it draws a direct comparison between great car design and great paper; 'brilliant ideas deserve to be recycled'.
(Letter copy)
If you're really speedy, you could get yourself a brilliant model Beetle car.
Dear Sample,
Just sometimes, when something is recycled, it gets even better than before. Like the design of the VW Beetle. And our 100% recycled paper, Conservation.
It's not what you'd expect from a paper that used to be rubbish: it's brilliant.
The quality is premium - the same as virgin pulp. Its performance is equally impressive. Conservation is guaranteed impressive. Conservation is guaranteed for mono copying, mono laser, mono ink-jet and litho printing; and Doc-IT is accredited for digital printing.
And the options you can choose from are greater than you might expect. There are four different textures: wove, laid, Doc-IT and (unique for a recycled range) hammer. And nine different colours, from soft shades to a deep Ocean Blue.
Just select which paper you'd like to test drive, and call us free on 0500 200 119.
You'll be entered into a draw to win a model Beetle car - a brilliant little reminder of Conservation paper.
Yours sincerely…
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