Liz Holt Copywriter
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Curtis Malts

Curtis - Staggering Paper
Winning 3 awards for creativity and effectiveness, the 'malts' campaign for Curtis Fine Papers successfully launched a new premium paper brand.

Curtis Fine Papers - Malts

This award-winning campaign launched a new premium paper, targeting the creatives who specify paper for brochures and other uses. The idea for the new range 'Malts' was inspired by the fact that the company's paper mill at Guardbridge started life as a distillery. The campaign consisted of a press ad and fulfilment brochure.

(Press ad copy)

This is staggering paper

Sample some Malts. You'll soon discover why this new paper is said to be intoxication for the senses.

There's a sensual spectrum of whisky colours and textures. Nothing short of exquisite raw material for you.

And just like whisky, the only way to appreciate Malts is first-hand. So visit our website or call the number below for samples. You never know what ideas you may stumble across.

Sample it for yourself
Tel:...

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