Curtis Fine Papers - Retreeve
Another award-winning campaign for Curtis Fine Papers, this two-stage mailing promotes the recycled paper brand 'Retreeve' to designers. The proposition was 'universal usage'. Our solution uses the universal nature of emotions and expressions to engage the designer and communicate the paper's versatility. An ingenious little 'flippy' calendar was enclosed with both mailings, covering 6 months apiece.
Taking the proposition of universal application, this campaign exploits the universal nature of expressions to promote the recycled brand of Retreeve for Curtis Fine Papers - another award-winner, notching up 2 wins in New York.
(Letter copy)
Express yourself with Retreeve
Dear Sample,
You can always feel confident when you choose Retreeve from Curtis Fine Papers. It's completely reliable and performs impeccably.
Play with this irresistible 'flipper calendar' and you'll see our point.
Within the Retreeve range of Smooth, Vellum, Felt and Earthtints, available exclusively from Robert Horne Paper Company, there's a paper and shade to match every job.
And because it's totally recycled, you can feel good, too. It's also exceptional value.
For further information and samples please call Paperlink on 0345 44 33 22 or contact your local Robert Horne branch. Then you'll understand how Retreeve can help you express yourself with perfection.
Yours sincerely,
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