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Atlantic Telecom - Duster mailing
This business-to-business mailing was part of an ongoing campaign for Atlantic Telecom. The brief was to take the proposition, "You shouldn't be managing your own telecommunications", and turn it into a mailing that would get noticed on a Director's desk. Our award-winning, simple solution was to send the target a duster with copy printed on it - cheap and so unusual, the client reported a response far beyond their expectations.
Sample copy
(Headline)
Some jobs are best left to others.
(Reverse of duster)
Bet dashing round the office with a duster isn't what you do best. Ditto, for managing your own telecommunications. It's time-consuming, fiddly and perhaps not the most cost-effective way to do it.
Talk to Atlantic Logicall instead. We'll manage every aspect of your telecommunications for you, increasing your efficiency and reducing costs. Give us a call on….. | 
