articles, non-fiction and other projects
articles
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Creative characters - The Drum magazine, May 2008
Once upon a time, I worked full time as a copywriter. Then a big idea for a Young Adult novel hit me so hard, I turned freelance to write it. This article charts my steps into the world of fiction and also looks at similarities between copy and stories. For example, picture books (those enchanting illustrated books for small children) closely resemble an ad; the pictures and words both tell 50% of the story. More . . .
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Mass Storytelling and the Power of Advertising - The Drum magazine, May 2007
Shakespeare was one of the first to take stories to a mass audience in Britain. This article (a distillation of my Bard & Co chapter) explores the intrinsic power of stories. Back in the 1500s, theatres were regularly closed for seditious plays. Today, in some places, writers are still oppressed. Equally, the use of stories for political and commercial end is legendary. The best TV commercials are mini stories. Is this why they can influence behaviour? More . . .
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Creative Masterclass - Direct Response magazine, March 2001
Copy represents a brand's voice. It's crucial to say the right thing and say it in the right way. So how can you make it as effective as possible? How can you ensure that it connects with the target audience? This article, aimed at junior copywriters and clients, takes you though aspects of the copywriting process. More . . .
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projects
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26 Posters
A local story in six words. That was our brief for a 26 project which gave us a prime 48-sheet poster site in Glasgow. Together, Guy Gumm and myself devised this concept. We were working on it just days after the terrorist attack on Glasgow airport and wanted to reflect the positive response of the whole local community. Part of the 2007 London Design Festival, the poster space and production was generously donated by JC Decaux.
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All of us tell stories, all the time. There's something fundamentally human about constructing meaning by connecting one event to another in a narrative; we make sense of life through stories.
For The Bard & Co
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